Ads-On

Advertising is a amazing tool in both business and artistic ways.

It shows the products’ functions or services for better sale. Because customer have no way to know the products’ functions or user experiences before they actually purchased them, advertisements offer the details of information to the customers which helps them to make their mind of whether they need the product or not through a wide range of media: TV, internet, billboards, banners and so on.

However, it is also a way of promoting ideas, some advertisements are so good that they looked like a proper movie with a full and attractive story. Sometimes we saw a slogan for too many times, it could be just plant in our mind like a seed. The power of advertisement is rather massive to our psychological side.

As the global market became more and more crowded with hundreds of thousands of choices when customers come to shop, advertiser’s work has became more and more challenging than ever. Their ideas could be the key element to products’ sale, their work is crucial to the brand’s identity and popularity.

Coca cola, as one of the best in this field, has so many good examples on how to promote the brand.

Coca cola:

The Happiness Machines

Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola.

The Happiness Machines are classic Coke vending machines that dish out treats including drinks, pizza, flowers and sandwiches.

While some give away the freebies to all-comers, others require a specific action to earn a reward. For example, one in Singapore required a hug before it would dispense a free drink, while another in Belgium was dance-activated.

Share A Coke

 It goes without saying that Share A Coke is one of Coca-Cola’s most noteworthy digital campaigns.

It’s such a simple idea, yet the response has been amazing and it’s now a global campaign that has been running for around two years.

The campaign was originally trialled back in 2011, resulting in a 7% increase in sales. It also earned a total of more than 18 million media impressions, and traffic on the Coke Facebook site increased by 870%, with page ‘likes’ growing by 39%.

The campaign gives people the chance to order personalised Coke bottles through a Facebook app, while in some countries the labelling has been changed altogether so all Coke products have different names on them. 

Coca cola---Ethical Advertisement:

King of the Recycle

In order to encourage recycling in Israel, Coca-Cola created Facebook Places for 10,000 recycle bins around the country.

Users were then encouraged to check-in to the spots and take photos as they recycled their bottles.

The idea was that social influence would play a part and people would be encouraged to recycle after seeing their friends do it. And obviously it helped Coke’s image as a conscientious company.